Fromental
Leads Intelligence
Generated 2 October 2026 at 08:01
Data fetched live from Pipedrive at generation time
Open leads
52
Converted to deals
255
since 3 Oct 2023
Conversion rate
83.1%
deals ÷ (open leads + deals)
New in October
1
calendar month
No follow-up planned
27
Overdue
1
expected close date passed
Leads by channel
Open leads alongside deals created since 3 Oct 2023, matched by channel.
ChannelOpen leadsConvertedConversionNo follow-upOverdue
No channel set 4 106
96.4%
1 0
Trade Application 22 46
67.6%
14 0
Sample Request 13 53
80.3%
11 0
NYC Showroom Walk-In 12 18
60%
1 1
Website Enquiry 0 18
100%
0 0
Existing Client 0 5
100%
0 0
Presentation 0 4
100%
0 0
Website Referral 1 2
66.7%
0 0
Sales Trip 0 2
100%
0 0
Cold Outreach 0 1
100%
0 0
Lead → deal conversion
Leads that progressed far enough to become live Pipedrive deals.
When a lead converts in Pipedrive it stops being a lead and becomes a deal — so every deal listed below started life as one of these leads. There is no separate "converted leads" list to pull; the deals are the conversions. Window: deals created since 3 Oct 2023.
255 leads have converted into deals in this window. Where each one stands today:
Open · still being worked 66 Won · closed & sold 23 Lost · closed, no sale 166
Total value of won deals: $112,822 · £75,147 · €70,613
DealSalespersonChannelPipelineStageStatusValue
Bliss Interiors — Lauren . (Sample Request) Shruti Narasimhan Sample Request USA Sampled open —
Heart to Heart — Marvin Stanton Shruti Narasimhan Trade Application USA Sampled open —
Vintage Woods, Inc — Nicolaas Swanepoel Shruti Narasimhan Trade Application USA Sampled open —
Le Bean Design — Beanie Newman Shruti Narasimhan Trade Application USA Sampled open —
Christy Allen Designs — Christy Allen Shruti Narasimhan Trade Application USA Sampled open —
Jay Jeffers — Mary Hernandez-Brady Shruti Narasimhan Trade Application USA Sampled open —
Elizabeth Krueger Design — Hannah Kaegi (Sample Request) Shruti Narasimhan Sample Request USA Sampled open —
Elizabeth Krueger Design — Hannah Kaegi Shruti Narasimhan Trade Application USA Sampled open —
Jay Jeffers — Mary Hernandez Brady (Sample Request) Shruti Narasimhan Sample Request USA Sampled open —
Michael Smith Inc. — Devereux Ringger (Sample Request) Shruti Narasimhan Sample Request USA Sampled open —
Angelika Design Studio | Hirondelle Elizabeth Dyball NYC Showroom Walk-In USA Quoted open $32,828
SE- Whylessisnotmore -Telegraf Houise Filipa Sample Request Europe Sampled open —
Purple Cherry | Prunus Elizabeth Dyball NYC Showroom Walk-In USA Quoted open $52,379
Thorp Design - 13,000 sqft House Maria Volk Sample Request UK Sampled open —
www.studiodarlainteriors.com — Claire Howard Shruti Narasimhan Trade Application USA Sampled open —
Rosie & Co. — Tiffa Campbell Shruti Narasimhan Trade Application USA Sampled open —
Desousa Hughes — Michael Dayton (Sample Request) Shruti Narasimhan Sample Request USA Sampled open —
White Brothers Contracting LLC — Hannah Ozburn (Sample Request) Shruti Narasimhan Sample Request USA Sampled lost —
Global Covering LLC — Abraham Entebi Shruti Narasimhan Trade Application USA Sampled lost —
Carol Murphy Design — Carol Rauschkolb Shruti Narasimhan Trade Application USA Sampled lost —
Forum Phi — Brook Sherick (Sample Request) Shruti Narasimhan Sample Request USA Sampled lost —
Twetten's Interior Design — Stephanie Hanson (Sample Request) Shruti Narasimhan Sample Request USA Sampled open —
Harold House Design, LLC — Erika McCarty Shruti Narasimhan Trade Application USA Sampled open —
Bespoke Interiors — Natalie Lobel (Sample Request) Shruti Narasimhan Sample Request USA Sampled lost —
Soucie Horner — Lucy Henrikson (Sample Request) Shruti Narasimhan Sample Request USA Sampled open —
+ 230 more deals not shown
Geography
Open leads by organisation country. Leads without a linked organisation or address show as "No country data".
CountryLeadsShareUnseenNo follow-upTop channel
No country data 22 42.3% 6 9 NYC Showroom Walk-In
United States 12 23.1% 2 5 Sample Request
United Kingdom 12 23.1% 4 8 Trade Application
UAE 3 5.8% 2 2 Trade Application
Qatar 1 1.9% 0 1 Trade Application
Thailand 1 1.9% 1 1 Sample Request
France 1 1.9% 0 1 Sample Request
Leads by design
Designs captured on inbound sample requests since 8 Jun 2026 — 13 of 35 sample-request leads carry design data. Earlier leads cannot be backfilled.
DesignRequests
Epsilon - Travertine2
Roan - Rexine2
000 - £102
000 | Type of room: Bedroom2
Ether - Raw1
Playa - Ambia1
Samples: Luna - Travertine | Project reference: O house | Project timeline: 6 Months - 1 Year | Wallcovering budget: To be confirmed | Type of room: Other1
Samples: Tethys - Travertine1
Platinum - Nonsuch1
Blue Haze - Nonsuch | Project reference: HBA SG: Juhu Residence1
Lee Sin residential project in KL | Project timeline: More than 1 Year1
6 Months - 1 Year | Wallcovering budget: £101
000 - £251
0001
£51
000 | Type of room: Multiple1
Samples: Fez - Cloisonne Folly1
Cordovan - Cloisonne Folly | Project reference: PROJECT 33 | Project timeline: 6 Months - 1 Year | Wallcovering budget: Less than £51
Samples: Pillar - Bucolic1
Birch - Bucolic | Project reference: Shanghai Apartment-MUR | Project timeline: 3 - 6 Months | Wallcovering budget: £51
Salesperson leads
Open leads owned now, plus deals created since 3 Oct 2023 by the same salesperson.
SalespersonOpen leadsConvertedConversionNo follow-upOverdue
Shruti Narasimhan 0 88
100%
0 0
Filipa 2 34
94.4%
1 0
Ava Gregson 9 24
72.7%
6 0
Elizabeth Dyball 15 12
44.4%
0 0
Susan Harrington 3 14
82.4%
3 0
Maria Volk 4 11
73.3%
3 0
Felipe Vius 5 5
50%
4 0
Jeffrey Malaney 5 4
44.4%
1 1
Ekaterina Manina 6 3
33.3%
6 0
Harriet Hughes 0 8
100%
0 0
Shameka Newkirk 0 8
100%
0 0
Tim Butcher 3 0
0%
3 0
Follow-up leads
Open leads with no next activity scheduled in Pipedrive, oldest first (top 25).
LeadSalespersonChannelAgeLast update
Hinojosa Design Studio Jeffrey Malaney NYC Showroom Walk-In 122d 0d
Michelle Gerson — Cassidy Woolworth (Sample Request) Susan Harrington Sample Request 112d 99d
Consol Group — Beverly Torreverde Felipe Vius Trade Application 109d 14d
Attn: Sarah — Mark Hampton (Sample Request) Susan Harrington Sample Request 109d 99d
Eniko Thompstone Interiors — Eniko Thompstone Ava Gregson Trade Application 65d 0d
Interior Therapy Ava Gregson No channel set 29d 0d
archave — Karl Karam Felipe Vius Trade Application 28d 28d
pinpina — Patchanida Moolnee (Sample Request) Ekaterina Manina Sample Request 28d 28d
HBA Residential — Myra Ong (Sample Request) Ekaterina Manina Sample Request 28d 28d
Mia Karlsson Interior Design Ltd — Mia Karlsson (Sample Request) Tim Butcher Sample Request 23d 23d
Chris Shao Studio — FeiYang Lu (Sample Request) Ekaterina Manina Sample Request 23d 23d
ChrisShaoStudio — 飞阳 陆 Ekaterina Manina Trade Application 23d 23d
Maven Furniture — Hoi Kei Yung Ekaterina Manina Trade Application 22d 22d
KAYLA KARIN INTERIOR DESIGN — Kayla Rees Ava Gregson Trade Application 22d 6d
Chris Shao Studio — Wangda Wu Tim Butcher Trade Application 21d 21d
8032 — Att Marie (Sample Request) Felipe Vius Sample Request 21d 21d
Aviva Collective X Unique Design LLC — Patrick Corpuz Felipe Vius Trade Application 17d 17d
Jenny Luck Interiors — Jenny Luck (Sample Request) Ava Gregson Sample Request 16d 14d
Jacket Curated — Marisa Van Der Westhuizen Tim Butcher Trade Application 15d 15d
London Central Portfolio — Paige Lynch Ava Gregson Trade Application 13d 9d
Taylor Howes — Mo Mostakin (Sample Request) Maria Volk Sample Request 13d 13d
Bergman Interiors — Nneka Okadiegbo Maria Volk Trade Application 13d 13d
Bergman Interiors — Belle Saw Maria Volk Trade Application 13d 13d
www.fort-interiors.com — Ashley Sheping Susan Harrington Trade Application 11d 11d
SLD — Jiaqi Sun Ekaterina Manina Trade Application 11d 11d
Overdue leads
Open leads whose expected close date has passed.
LeadSalespersonChannelExpected closeAge
Hinojosa Design Studio Jeffrey Malaney NYC Showroom Walk-In 31 Aug 2026 122d
Leads added over time
Weekly: open leads added (black) vs deals created (gold). Showing last 26 weeks. Leads that have since converted or been archived no longer appear in the lead bars.
30 Jun
16 Mar
23 Mar
30 Mar
6 Apr
13 Apr
27 Apr
18 May
25 May
1 Jun
8 Jun
15 Jun
22 Jun
29 Jun
6 Jul
20 Jul
27 Jul
3 Aug
10 Aug
17 Aug
24 Aug
31 Aug
7 Sept
14 Sept
21 Sept
28 Sept
Leads added Deals created
Leads Intelligence v9 · Conversion is deal-centric: Pipedrive removes leads on conversion, so deals created since 3 Oct 2023 are the converted population. Time-to-convert is not recoverable from Pipedrive data.