Cybix · Competitor Intelligence
Fromental Weekly Brief
05 Oct 2026 · Gracie Studio · De Gournay
Report date
05 Oct 2026
Signals tracked
Collections · Collabs · Installations · Press
Competitors
Gracie Studio · De Gournay
This Week
This week, Gracie Studio introduced new collections such as 'Designer Collaborations' and 'Modern Collection'. De Gournay launched several new embroidered wallcoverings, including the 'GLYPH', 'CELESTIAL ATLAS', and 'ORCHARD' series.
Gracie Studio
Collections
NEW Designer Collaborations — Newly introduced collaboration-focused collection
NEW Modern Collection — Latest addition to Gracie's offerings with a modern design focus
Collaborations
NEW Designer Collaborations with Various designers — Highlights partnerships with multiple designers
Press Coverage
LIVE VERANDA — Featuring design secrets for timeless style
De Gournay
Collections
NEW GLYPH — New embroidered wallcovering
NEW CELESTIAL ATLAS — Newly launched celestial-themed wallcovering
NEW ORCHARD — Latest botanical embroidered wallcovering
Collaborations
LIVE Gergei Erdei with Gergei Erdei — Ongoing collaboration with the designer
LIVE de Gournay X Beata Heuman with Beata Heuman — Previous collaboration with designer Beata Heuman
LIVE de Gournay X Aquazzura with Aquazzura — Known collaboration with luxury brand Aquazzura
Installations
LIVE de Gournay's New Beirut Showroom, Beirut — Showcases de Gournay's presence in Lebanon
Recommended Actions 2 this week
HIGH
Monitor Gracie Studio's new 'Designer Collaborations' and 'Modern Collection' for emerging trends and design language.
Understanding competitors' design collaborations can help identify market shifts and consumer preferences.
MEDIUM
Review De Gournay's embroidered wallcovering launches.
To assess the potential market impact and design innovation.